Let’s cover the 3 major benefits of SEO in Nepal this time. We have already discussed what is Search Engine Optimization (SEO) and the main things that fall under the topic of doing Search Engine Optimization (SEO) in Nepal. As we all know SEO is primarily done to increase your website visibility in Search Engine Results Page (SERPs) whether it is of Google search, Bing search or Yahoo search. Between these three, Google is most popular and has the largest market share in the search engine industry. We will also be focusing on Google Search Engine here as our primary focus.
There are millions of searches happening every day at Google. If you think your website is nowhere to be seen at Google Search Engine Results page, then you are losing a good part of your market share. Search Engine Optimization (SEO) is a real thing. Due to this, every big and small business in Nepal wants to do SEO in Nepal. I have covered a detailed topic on Search Engine Optimization (SEO) in Nepal. If you are curious to know what benefits SEO brings to your business or company then you have come to the right place. SEO benefits for Nepali businesses are many. I have made a good list that covers all the things that SEO does to your business under three major headings. This is not the ultimate list but it will clear many of your doubts and you will get the idea and make you stand out in your competition.
The 3 major benefits of doing SEO in Nepal are:
The goal of doing Search Engine Optimization is to rank on the first page of any Search Engine Result Page (SERP) and if you are targeting the ultimate spot – that will be to rank at the top of the first page of Google Search Engine Result Page (SERP). But there’s a catch. You need to make sure certain things are doing as they should be. In recent years Google search results have been moved to mobile-first indexing that means your website must be mobile-friendly to be shown on the first page of Google search.
The most important thing that you must not forget is your website is for humans. Visitors are your ultimate target and they are your real customers. Website architecture must be designed to keep User Experience (UX) in mind. If visitors are having a hard time navigating within your website while clicking the button or not able to get information that you are delivering through your website, visitors return as soon as they get to your website. It increases your website bounce rate and it is a bad thing as Google notices it.
Therefore, to rank on the first page or even at the top of the first page, you need to do a few things. You have to check whether your website is mobile-friendly or not, whether your website is loading slow, whether your visitors are having problems with clicking your website buttons, etc. This falls under a specific part of SEO called on-page SEO. On on-page SEO, you have to check a few things and they are:
You can know more about them in detail from my article – Search Engine Optimization (SEO) in Nepal.
When you work on all the things that are mentioned above your website now has a great advantage. Your website will load faster, visitors will get your information correctly – all contributing to a great website. A great website will get you a great business opportunity whether you are a small business or a big business.
Brand recognition is the most crucial part of any business. Most pay huge chunks of their profit in advertisements to increase their brand recognition. There are thousands of websites in Nepal. If your website ranks on the first page of SERP or best – you rank at the first in the first page of the Google Search Engine Results page then you are ahead of your competition. When your website ranks at the very top in the search list, no wonder your website will get a majority of clicks thus increasing the website visitors as people tend to stay on the first page of Google search Engine Result Page (SERP). According to Moz, you will have 71 percent to as high as 92 percent of all clicks if your website ranks on the first page of Google Search. If the majority of such visitors get to know your business, you will get the credibility and that results in sales growth. When you are ahead of your competition, you can gain market share. When your business goes up so does your brand awareness and your business credibility. SEO increases the value of your business.
The other reason why you should do SEO is your competitor is doing it and people tend to stay on the first page of Google so, its either you or your competitor.
When you spent money in conservative advertisements like advertisements done on television, radio, newspaper, etc you never know how many people viewed your advertisements, how many actually get to your business and even if people get the advertisements you may never know those were your right customers. But this is not the case in online marketing, you get to choose who should get your advertisements (demography selection), when they should get it (time selection), and where they should get it (location selection). You don’t need to pay a marketing fee in Google ads or social media ads as you can get to know these things in organic SEO too. With the help of Google services like Google Analytics, Google Search Console (formerly. Google Webmasters Tools), you can know who your customers are, where they are from, which is the most viewed pages, what are the keywords that are being searched, your growth rate, visitors behavior flow and many more. It is measurable as you can even track your growth. These are the major advantages of organic SEO. You can have a higher conversion rate as you get to know the source of leads which leads to an increase in sales. And if you think you can grow more or need to grow more, there is always the option of digital media advertisements via Google Ads, Facebook Ads, or Instagram Ads. Overall, Organic SEO is a good investment strategy.
It is time for you to notice the importance of doing Search Engine Optimization (SEO) in Nepal. With all the important benefits as discussed in this article, I believe you can grow your visitors on the website. With an increase in visitors, you can grow your business. If you want to know more about the Search Engine Optimization (SEO) process or need a special package, please feel free to contact me. Know that SEO is a real thing and your competitors are doing it.